Bile Beans Bull****

My September article for “The Local” is now out, this month on Lawson Crichton, manager of the Lambton Cooperative Society Store.

One interesting side discovery from researching this article came from Ralph Snowball’s 1898 photo of the Cooperative Store, where I noticed that one of the advertisements on the front wall of the store was for a product called “Bile Beans For Biliousness”.

Bile Beans was a completely fraudulent product created by Charles Edward Fulford and Ernest Albert Gilbert, and first sold in Australia in 1897. The product was a relatively harmless concoction of plant and vegetable matter, but was heavily marketed with pseudo-scientific attestations as a cure for all kinds of maladies, including constipation, indigestion, rheumatism, influenza, and anaemia.

By the 1930s the product was being marketed as a weight loss pill for women with advertisements proclaiming that …

“Slenderness can be yours without dieting or fatiguing exercise if you just take Bile Beans. Just a couple nightly and you’ll slim while you sleep.”

Thankfully the marketing of ineffective weight loss solutions using pseudo-scientific claims of efficacy, gushing about the natural origins of the ingredients, and targeting women with insecurities about their body image – that could never happen in our modern day and age, could it?

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