I’m not a fan of television advertising. Almost always it is sophisticated persuasive lying. But sometimes the truth pokes through, like in the latest promotion from that modern scourge of sport, gambling advertising, where the TAB reminds us that it is “More than just winning”. True. But they left off the logical next sentence – “There’s also losing.”

I’ve fixed it up for them below.

More than just winning. There’s also losing, Which on average will happen more often than winning.