“Enviro-marketing ridiculism” – It’s a new term I’ve coined to describe ridiculous marketing of goods under the environmentalism banner. Take this power saving device from Belkin that shuts off power after a pre-set time. In theory a good idea, but look at what their marketing photo shows plugged in to their timer … an electric toothbrush charger!! An electric toothbrush charger draws a massive 1 watt of power!!!!! (Yes – that’s one sole lone watt – I know this to be true, I just measured mine.)

It is quite possible that the timer itself draws more power than the toothbrush charger it is controlling! All in all, a classic case of enviro-marketing ridiculism.

[This content was originally posted to Google Buzz, #107]