From an excellent article by Troy Hunt, where I think he nails the unacknowledged problem contributing to many security breaches on the internet these days …

” We have a security problem on the web, of that there is no doubt. What compounds this is that we also have a bullshit problem. You can see this problem in action every time an organisation talks about being “robust” or “never being hacked” or any other number of subjective, unquantifiable statements that tell you nothing about the measures that are actually in place and amount to little more than marketing speak.”

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