I was riding my bike to work today and was following a van from a company that delivers bottled water to homes and businesses. It strikes me as profoundly wrong that a gas guzzling C02 emitting van should be driving around the city delivering minute quantities of water when every building in the city has excellent quality drinking water available at the turn of a tap. It’s doubly dissonant when the van in question is splattered with words like “pure” and “natural”.
Guess what I bought with my birthday money this year? A domain name and website.