I get some amusement by pondering that somewhere in the world, there is someone whose job is to come up with names for new prescription drugs. Of course there a few basic rules in naming a new drug …

• it must be memorable
• it must be easily pronounced
• it must be sufficiently distinct from existing names
• it cannot spell or sound like a rude word in any of the hundreds of languages in the world.

But the most important rule of all is …

• the name must be able to be credibly used in the title of a Doctor Who episode.

To illustrate my point, click on the button below to show an actual Doctor Who episode title, with one word substituted for an actual prescription medication sold in Australia. Doctor Who fans can try to guess the real title.

Click button to begin …