Marketing Mysteries and Commercial Conundrums #5

Adjective overload

Products always like to differentiate themselves with adjectives – lots of them. For instance, I have some oil, actually its olive oil, or to be more precise, it is virgin olive oil, but not just any virgin olive oil, its extra virgin olive oil. But not just an ordinary extra virgin olive oil, it is premium extra virgin olive oil. From where? Australia! So I have “Australian premium extra virgin olive oil” – a total of 5 adjectives tagging along with one lone noun.Can anyone beat that?

[This content was originally posted to Google Buzz, #13]

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