No idea

On Late Night Live on Monday (http://www.abc.net.au/rn/latenightlive/stories/2010/2858533.htm) Martin Rees and Paul Davies, two eminent scientists, while discussing various things including the possibility of life elsewhere in the universe, both agreed that despite all our scientific advances we still have no idea how life started on this planet.

[This content was originally posted to Google Buzz, #15]

Marketing Mysteries and Commercial Conundrums #5

Adjective overload

Products always like to differentiate themselves with adjectives – lots of them. For instance, I have some oil, actually its olive oil, or to be more precise, it is virgin olive oil, but not just any virgin olive oil, its extra virgin olive oil. But not just an ordinary extra virgin olive oil, it is premium extra virgin olive oil. From where? Australia! So I have “Australian premium extra virgin olive oil” – a total of 5 adjectives tagging along with one lone noun.Can anyone beat that?

[This content was originally posted to Google Buzz, #13]

Marketing Mysteries and Commercial Conundrums #4

For me, television commercials range from irritating all the way through to insulting. I always mute the ads. (All praise and honour to the inventor of the mute button!) One consequence of muting the ads is that you notice how many of the ads have little computer graphic sprites flying through the air – everything from hair care, to deodorants, to cleaning products, and beyond. In all my years of buying stuff I’ve never once had a dinky little computer sprite fly through my house. I want a refund!

[This content was originally posted to Google Buzz, #11]